研究成果 |
1. 程振东, 邵兵家. 怎样组合最有效？——电商产品视频与图片组合对消费者购买意愿的影响研究[J]. 外国经济与管理, 2022, 44(6): 77-93.（CSSCI） 2. Bingjia Shao, Zhendong Cheng, Lijuan Wan, Jie Yue. The impact of cross border E-tailer’s return policy on consumer’s purchase intention[J]. Journal of Retailing and Consumer Services, 2021, 59, 102367.（SSCI） 3. Zhendong Cheng, Bingjia Shao, Yong Zhang. Effect of product presentation videos on consumers' purchase intention: The role of perceived diagnosticity, mental imagery, and product rating[J]. Frontiers in Psychology, 2022, 13, 812579.（SSCI） |
